So I think this Twitter thing is something that will take getting used to. Right now it is hard for me to see the full potential that so many believe it has. It is becoming a little addicting. It is not quite on facebook level for me, but I do check Twitter almost every time I am on a computer. I look forward to seeing it in action for class projects.
I have started using the @ replies some and since I learned you have to click on the "@ Replies" button it has made finding them a lot easier! However, since we started following so many new people I feel like I can't really read all the posts because there are so many and they get lost behind the constant updates. Maybe that is something I will have to get used to or learn how to better manage everything.
Following 25 new people, especially in the PR field, keeps us more connected to the PR world which is interesting. Now we can kind of know whats going on and hopefully build some contacts!
I think using Twitter this year will be an interesting ride and I look forward to getting more involved with it and understanding it more!
Tuesday, January 27, 2009
Tuesday, January 20, 2009
The Future of Public Relations According to Dr. John Guiniven
In Guiniven's article, "PR in 2009- dark clouds, but pros see a silver lining," he discusses possible budget cuts, low-risk decisions, and integration of PR with advertising. Guiniven predicts that, because of the recent economic downturn, the Public Relations industry will have to tighten up with money and decision-making but there will still be a pressing need for PR.
This year will likely stifle the creative genious of many new up and comers in the PR world, which is unfortunate because as we enter the world of Public Relations we will be ready to flex our creative powers. However, this article shows that businesses will tend to go with experience and direct, to the bottom line campaigns as they are the safest and most reliable.
Guiniven says that as long as the economy is spiraling downward, it is likely that PR professionals will take pay cuts and their budgets will also be lowered. This budget-lowering will force professionals to get creative in new ways, with less money. Professionals will have to push themselves to be better. So we are really gaining something here, right?
Guiniven's article also points out that PR will be an important force with every type of company this year, as an institution's relations with the public can make or break a company. He says that effective PR will work at gaining the people's trust.
It looks like we will always be needed, but might have to settle for a little less until the economy gets better. With the media as strong as ever, effective PR will always be necessary, which is comforting!
This year will likely stifle the creative genious of many new up and comers in the PR world, which is unfortunate because as we enter the world of Public Relations we will be ready to flex our creative powers. However, this article shows that businesses will tend to go with experience and direct, to the bottom line campaigns as they are the safest and most reliable.
Guiniven says that as long as the economy is spiraling downward, it is likely that PR professionals will take pay cuts and their budgets will also be lowered. This budget-lowering will force professionals to get creative in new ways, with less money. Professionals will have to push themselves to be better. So we are really gaining something here, right?
Guiniven's article also points out that PR will be an important force with every type of company this year, as an institution's relations with the public can make or break a company. He says that effective PR will work at gaining the people's trust.
It looks like we will always be needed, but might have to settle for a little less until the economy gets better. With the media as strong as ever, effective PR will always be necessary, which is comforting!
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