Patagucci

In my advertising class we were told to choose a client we would like to research and develop ads for and, on a whim, I chose Patagonia. Patagonia is an outdoor clothing and gear store comparable to companies like The North Face. The more I look into this company, the more impressed I am. Stick me on a street corner in front of the store and I'll promote it all day. I think they are an example of a company that seems to be doing everything right.

Patagonia currently boasts to be The Cleanest Line, and has a blog of the same name to document what they are doing with the green initiative and what is going on in the environmentalist world. Patagonia lets their high quality products speak for themselves and their customers would use no other brand. They were also ranked as one of the top 10 best places to work. Their employees are outdoors men themselves and no one knows their products better. They have also been featured in Newsweek, USA Today and Business Week

I say all this about Patagonia because this is a place that I would love to work. Working in PR for them would be a dream, they have so many good things going on. I think that their PR team is doing an incredible job of making their progress known and available for anyone interested to see. They do not place great value on making sure the whole world knows about their company, but for those who are interested the have a plethora of information to share. The Footprint Chronicles is an interactive site they have created that allows customers to track the impact of ten specific Patagonia products from design through delivery. This company is very impressive to me and it is something I would love to be a part of!