I read in a recent article that Google is in the process of trying to acquire Twitter. Twitter had previously turned down an acquisition by Facebook, so it will be interesting to see if Google will succeed in owning one of the fastest growing social media networks out there. What made Twitter so appealing to Google was the search feature that Twitter added over the summer. People are looking to hear and learn about brands in real-time as other post about them on Twitter. At search.twitter.com people can search for news and companies can search for feedback about their brands.
Google knows the value of search and they see what Twitter has done and can do. It is amazing to me how fast this idea of social media is growing. Because now, companies would be foolish not to take advantage of outlets like Twitter to promote their products. It seems like only yesterday that Facebook was a network only for college students to keep in touch and now it has expanded to everyone. The PR world has had so many doors opened with these networks, it will be interesting to see how far they can go with this and what will come next.
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