As I read through Dave Fleet's post about the key attributes that PR practitioners should possess, I think that I am on my way to becoming a good professional. I don't think I am quite up to date on all the new media that is out but there is always time to learn.
As for the traditional skills, I am fairly comfortable with my writing. I still think I need to be more familiar with AP style, but I think that comes with time. I think my communication skills are progressing very well. I am very comfortable talking to people and I think I've come a long way from where I was. Of course, I do have some room for improvement there. As I have worked with different people on different practicums and internships, I have learned that attention to detail is one of the most important things we can do. There is nothing more embarrassing than publishing false information. I think I have a good work ethic; I would never leave a job undone or do anything not to the best of my ability. I have a strong desire for people to be pleased with my work and I do not want to let anyone down that has placed their trust in me. I think I still need to work on my media relations and forming contacts and relationships that might get me a better "in" for my news.
As for the new skills and attributes that are fast developing, I am just entering this realm, but excited to see where it takes me. Obviously, I have begun blogging and it has definitely been a new experience. Twitter is also new but I am seeing all that it has to offer and benefits it can hold for companies. Facebook is a tried and true friend of mine and I am glad to see that we can use this as such an effective tool in PR as well. I have a lot to learn in the areas of RSS reading, coding, and blogger relations. I am excited to learn how to use all this tools that seem to be taking over the PR practitioner!
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